In a matter of years, voice assistants have been adopted by users on a massive scale, occupying the homes and servicing the smartphones of millions around the globe. This kind of exposure is any advertisers’ dream, given its unique capacity for customer engagement. Read on for our top three benefits in utilizing virtual assistance to build your customer relationships and brand.
Companies like McDonald’s, Intel, and Disney have been using sonic branding to propel their businesses to success for many years, but with the explosion of access to voice-based, audio-first consumer devices, sonic branding is now a must-have consumer engagement strategy.
The objective of any voice experience should be to connect with as many consumers as possible and making it easier for consumers to connect with you. The ability to launch your voice experience in multiple languages can greatly increase the accessibility of your voice experience.
Marketing strategies exist nearly everywhere you look, and expanding sources of technology are certainly no exception. With the growing popularity of voice assistants in a variety of technological contexts, adapting marketing practices for their formats is a smart move for any brand.
Use the Voice Assistant Funnel to turn Voice Assistants like Amazon Alexa and Google Assistant into lead generating experiences your customers and prospects will love.
Providing Agencies with the ability to easily launch, manage, and analyze voice experiences and voice applications as Alexa Skills on Amazon Alexa and Actions on Google Assistant are core to True Reply for Agencies. We're excited to share new updates to True Reply that help make the process of managing client projects easier.
Instead of the post-apocalyptic picture painted by science fiction movies, the real AI takeover will be faster, more efficient, and fully integrated with advanced consumer-focused applications.
With a world-stalling pandemic and many metropolitan areas on full lockdown, being able to connect with consumers at home in a real, deep, and meaningful way is vital if your brand is going to survive and even thrive during these turbulent times.
Being able to analyze your consumers voice engagements in real-time and use those insights to further your brand and marketing strategy is essential. For these reasons, we are excited to introduce Engagement Insights within True Reply.