Home Experiences

Home Experiences was a voice experience launched via True Reply as an Alexa Skill on Amazon Alexa for Procter & Gamble.

The voice experience surveyed consumers in their home asking them to participate while they went about their normal routines - at the time of their experience.

Home Experiences was launched as two separate experiences - one to survey consumers while they cleaned their dishes in their kitchen and another to survey consumers about their shower experience with their favorite shampoo.

Getting It Done

We worked collaboratively with LE Research who provided the research framework (messaging and questions) as well as the post-study analysis.

The process for launching each of the Home Experience voice experience was three steps:

- Writing the copy & questions
- Voice Ambassadors™ recording the messaging
- Setup & Launch of voice experience

The entire experience was made up of a Welcome Message, 16-20 questions, a Thank You message and Help messaging for whenever a participant asked for Help.

The entire process from idea to launch of both voice experiences took a total of 10 days including the custom recordings by a professional Voice Ambassador™ and the Amazon approval process.


Welcome

What do you think?

Thank you




Outcome Insights

True Reply provides real-time insights into all aspects of an automated voice experience via voice assistants. In addition to the real-time insights and data collection, all the data is available for real-time export via CSV file, Zapier, or our secure private API.

We engaged 1,069 participants and collected a total of 14,734 responses. The largest voice-only study ever conducted with completion rates of 97%.


2 Voice Experiences

100 %

1 Voice Ambassador

100 %

30 questions total

100 %

1,069 Participants

100 %

14,734 Responses Collected

100 %

4 week study

100 %

97 percent completion rate

97 %



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