Voice assistants in the marketplace have generally been relegated to major brands because the cost of developing them prohibited smaller brands from realizing the same benefits as larger organizations. Advancements in the industry have lowered voice assistant costs, allowing smaller brands the ability to take advantage of them, resulting in innovation in approach and design. There are multiple ways that smaller brands are using voice technology and voice assistants in their businesses.
Customer service is one of the areas where voice assistants are being used by smaller brands. Voice assistants are able to provide real-time personalized service that greatly enhances the user experience for the brands’ online visitors. Data collection is another way that businesses are using voice technologies. A company can increase its marketing campaign conversion rates by analyzing and implementing the data that voice technologies can collect.
Companies Leveraging Voice Technology
Evolving consumer demands quickly change the customer service space, causing smaller brands to investigate the many options voice technologies provide. Some businesses that are currently leveraging voice technologies for their marketing campaigns include entertainment, travel, health, financial, food and beverage industries, along with many others.
Many of these industries are using voice assistants to gather consumer feedback to create successful marketing campaigns. By analyzing extensive amounts of data, like past usage habits, voice assistants can now provide real-time personalized information that often inspires the consumer to take immediate action. This often results in a higher conversion rate for ads and other types of marketing efforts.
Providing personalized customer service experiences builds relationships and loyalty with the consumer, resulting in more effective marketing campaigns. Voice assistants can offer information that the consumer is searching for, then provide recommendations in real-time, building a loyal community because consumers can now interact with the brand.
Beverage Company Voice Assistant Use Case Study
Every month we will publish a case study highlighting a brand that is using voice assistants or some type of voice technology in their business. You can read this series of case study articles, plus many others that provide information on the voice technology industry, how voice assistants are being used, and more about the benefits of utilizing voice technologies. Look for this information on the True Reply blog by clicking here.
The first brand we will highlight is a company called Talking Rain. This is a beverage company that makes Sparkling Ice brand seltzer. By creating a custom voice app that has optimized their online business with voice engagement, this brand has become a successful early adopter of voice technology. Even though their voice app is a rather simple one, it fills an area in the market that has greatly benefited the brand through the promotion it provides.
The “Talking Rain Virtual Bartender” app offers alcohol type suggestions to the consumer, along with custom-crafted Sparkling Ice cocktail and mocktail recipes using their 18 flavors of Sparkling Ice for consumers to make at home. Consumers love this type of personalized interaction with the brand because now they are center stage when consuming the brand’s content.
The Talking Rain's “Sparkling Ice Maker Virtual Bartender” app has been so successful that it has gained national recognition, winning the Gold Award at the MarCom Awards for voice skills and actions. "We are honored that our Sparkling Ice Maker has been rewarded with such a prestigious award and strong market recognition," said Sarah Gustat, Executive Vice President of Marketing at Talking Rain.
The Top Benefits Voice Technology Provides for Brands
Do you see how simple it is to begin taking advantage of the many benefits that voice technology can offer your company? The voice-enabled market is quickly growing, so leveraging customized voice solutions now can put you ahead of your competition. Integrating voice solutions not only sets brands apart from their competitors; it greatly improves the brands’ consumer experience. This real-time, personalized interaction has been shown to improve consumer trust with the brand, which results in a higher overall ROI. True Reply is a voice technology leader, providing proven voice solutions. Emma is one of their voice assistant solutions that is easy to implement and very user-friendly. Check out all of Emma’s features here, and see how easy it is to get started using voice technologies to optimize your marketing campaigns. Check out the True Reply blog for more information and monthly case studies highlighting companies that are using voice technologies.