Marketing strategies exist nearly everywhere you look, and expanding sources of technology are certainly no exception. With the growing popularity of voice assistants in a variety of technological contexts, adapting marketing practices for their formats is a smart move for any brand.
Use the Voice Assistant Funnel to turn Voice Assistants like Amazon Alexa and Google Assistant into lead generating experiences your customers and prospects will love.
Providing Agencies with the ability to easily launch, manage, and analyze voice experiences and voice applications as Alexa Skills on Amazon Alexa and Actions on Google Assistant are core to True Reply for Agencies. We're excited to share new updates to True Reply that help make the process of managing client projects easier.
Instead of the post-apocalyptic picture painted by science fiction movies, the real AI takeover will be faster, more efficient, and fully integrated with advanced consumer-focused applications.
With a world-stalling pandemic and many metropolitan areas on full lockdown, being able to connect with consumers at home in a real, deep, and meaningful way is vital if your brand is going to survive and even thrive during these turbulent times.
Being able to analyze your consumers voice engagements in real-time and use those insights to further your brand and marketing strategy is essential. For these reasons, we are excited to introduce Engagement Insights within True Reply.
What's it like for users on-boarding into your voice application on Amazon Alexa and Google Assistant? What options do you have for improving your on-boarding experience?
Marketers must embrace the fact that consumer engagement is moving towards a more voice-first (and audio-first) experience so they can be better positioned to leverage voice to grow consumer relationships, grow brands, and grow revenue.