Tips, Guides, and Updates on Voice Technology For Marketers


15

Mar 2021

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5 Essential Tips to Leveraging Voice Assistants to Improve Consumer Relationships and Build Your Brand

Marketing strategies exist nearly everywhere you look, and expanding sources of technology are certainly no exception. With the growing popularity of voice assistants in a variety of technological contexts, adapting marketing practices for their formats is a smart move for any brand.

11

Feb 2021

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How to create your Amazon Alexa Skill

Today, we’d like to take you through the basics of creating an Amazon Alexa Skill with True Reply and launching your Alexa Skill in minutes.

29

Jan 2021

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The Voice Assistant Funnel for Turning Fans into Leads

Use the Voice Assistant Funnel to turn Voice Assistants like Amazon Alexa and Google Assistant into lead generating experiences your customers and prospects will love.

22

Jan 2021

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Managing your client voice projects with True Reply and Segments

Providing Agencies with the ability to easily launch, manage, and analyze voice experiences and voice applications as Alexa Skills on Amazon Alexa and Actions on Google Assistant are core to True Reply for Agencies. We're excited to share new updates to True Reply that help make the process of managing client projects easier.

22

Jan 2021

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Understanding How AI Voice Assistants Shape Consumer Behavior

Instead of the post-apocalyptic picture painted by science fiction movies, the real AI takeover will be faster, more efficient, and fully integrated with advanced consumer-focused applications.

14

Jan 2021

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5 Strategies For Leveraging Voice Assistants To Increase Brand Awareness, Increase Engagement, And Drive Deeper Consumer Relationships

With a world-stalling pandemic and many metropolitan areas on full lockdown, being able to connect with consumers at home in a real, deep, and meaningful way is vital if your brand is going to survive and even thrive during these turbulent times.

04

Jan 2021

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Engagement Insights For Your Voice Applications

Being able to analyze your consumers voice engagements in real-time and use those insights to further your brand and marketing strategy is essential. For these reasons, we are excited to introduce Engagement Insights within True Reply.

16

Dec 2020

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From Click to Hello: An examination of the voice application on-boarding experience for users on Amazon Alexa and Google Assistant

What's it like for users on-boarding into your voice application on Amazon Alexa and Google Assistant? What options do you have for improving your on-boarding experience?

08

Dec 2020

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Are Voice Experiences Part of Your Content Marketing Strategy or Your Brand Strategy?

Marketers must embrace the fact that consumer engagement is moving towards a more voice-first (and audio-first) experience so they can be better positioned to leverage voice to grow consumer relationships, grow brands, and grow revenue.

25

Nov 2020

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Designing and Launching Your Voice Application

Part 3 of the Marketers And Researchers Guide To Voice Assistants takes you through designing and launching your voice applications.