What's it like for users on-boarding into your voice application on Amazon Alexa and Google Assistant? What options do you have for improving your on-boarding experience?
Marketers must embrace the fact that consumer engagement is moving towards a more voice-first (and audio-first) experience so they can be better positioned to leverage voice to grow consumer relationships, grow brands, and grow revenue.
Part 2 of the Marketers And Researchers Guide To Voice Assistants, dive in to practical use cases and examples to start your creative juices flowing.
Part one of the Marketers and Researchers Guide To Voice Assistants exploring the state of Voice Assistants past, present, and future.
Imagine accepting reservations seamlessly via Amazon Alexa or driving leads to your HubSpot via Google Assistant from your lobby. Now you can do that and so much more!
Interview Notes for the Top 25 businesses in Voice interview with Keri Roberts.
For businesses and organizations, the world today means needing to adjust how we connect and build relationships with consumers. On the other side of this shift are new and emerging channels for reaching and engaging consumers. An incredible opportunity for connecting with consumers are voice assistants like Amazon Alexa and Google Assistant. Voice assistants like Alexa and Google Assistant have seen an incredible spike in usage, as high as 52% in the first half of 2020 alone. Consumers are using voice assistants for everything today - shopping, listening to their favorite books and music, controlling their homes and, in the mist of the pandemic, engage with their favorite businesses and brands.
Advances in voice technology and AI has led to voice assistants that are quickly becoming the most disruptive technology for consumers and consumer engagement. We are undoubtedly entering a new era where voice assistants will play a far more dominant role in the way people or consumers interact online, right from performing daily mundane tasks like online search to more complex tasks like online shopping.