Tips, Guides, and Updates on Voice Technology For Marketers


18

Nov 2020

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Practical Use Cases and Example Voice Applications for Marketers and Researchers

Part 2 of the Marketers And Researchers Guide To Voice Assistants, dive in to practical use cases and examples to start your creative juices flowing.

11

Nov 2020

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A Crash Course on Voice Assistants Today for Marketers & Researchers

Part one of the Marketers and Researchers Guide To Voice Assistants exploring the state of Voice Assistants past, present, and future.

30

Oct 2020

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Connect your Alexa Skills and Google Actions on Amazon Alexa and Google Assistant to over 2,000 of your favorite apps via Zapier!

Imagine accepting reservations seamlessly via Amazon Alexa or driving leads to your HubSpot via Google Assistant from your lobby. Now you can do that and so much more!

28

Oct 2020

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Keri Roberts interviews Jose Cotto for Top 25 Today Businesses in Voice

Interview Notes for the Top 25 businesses in Voice interview with Keri Roberts.

20

Oct 2020

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Voice - the next big opportunity for Marketers and Market Research

For businesses and organizations, the world today means needing to adjust how we connect and build relationships with consumers. On the other side of this shift are new and emerging channels for reaching and engaging consumers. An incredible opportunity for connecting with consumers are voice assistants like Amazon Alexa and Google Assistant. Voice assistants like Alexa and Google Assistant have seen an incredible spike in usage, as high as 52% in the first half of 2020 alone. Consumers are using voice assistants for everything today - shopping, listening to their favorite books and music, controlling their homes and, in the mist of the pandemic, engage with their favorite businesses and brands.

01

Oct 2020

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What are those voice search stats, anyway?

Aaron Price asked True Reply co-founder and CEO, Jose Cotto a question around voice search during a live TechUnited AMA (ask-member-anything) on September 30th, 2020, and but the answer provided didn't truly sit right with Jose.

06

Aug 2020

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Consumer behavior shift to voice assistants like Amazon Alexa and Google Assistant and the opportunity for marketers

Advances in voice technology and AI has led to voice assistants that are quickly becoming the most disruptive technology for consumers and consumer engagement. We are undoubtedly entering a new era where voice assistants will play a far more dominant role in the way people or consumers interact online, right from performing daily mundane tasks like online search to more complex tasks like online shopping.

03

Aug 2020

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The world of digital marketers rejoices with the introduction of Amazon Quick Links (plus True Reply!) for Alexa Skills, Amazon Voice Apps

Amazon recently introduced Quick Links for Alexa Skills. Amazons Quick Links for Alexa Skills feels like a total game changer for digital marketeers. A single link that drops users directly into your voice app. Good bye instructional marketing hell, welcome back value promotion! Whoop whoop!

17

Mar 2020

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5 Ways Voice Technology, Like Amazon Alexa, Is Changing The Shopping Experience

With everything changing and "new normals" being created for the foreseeable future, retailers need to be looking at new ways to build brand and drive commerce.

10

Sep 2019

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Advancing Voice Data Access for the Enterprise with True Reply

Voice technology and automated voice-first engagement is at the forefront of consumer interactions. With True Reply Enterprise, companies, brands, and institutions can bring the power of voice to the whole team.