Road To SampleCon

Road to SampleCon was a voice experience launched via True Reply as an Alexa Skill on Amazon Alexa and as a next-generation voice experience via telephone.

The voice experience surveyed SampleCon participants on how they saw voice technology impacting the future of Market Research.

This experience was specifically positioned as a lead-in to the talk given by Jose Cotto on how voice technology is impacting the future of market research, Voice: The Next Frontier For Market Research.


Getting It Done

The process for launching the Road To SampleCon voice experience was three steps:

- Writing the copy & questions
- Voice Ambassadors™ recording the messaging
- Setup & Launch of voice experience

The entire experience was made up of a Welcome Message, 3 questions, a Thank You message and Help messaging for whenever a participant asked for Help.

The entire process from idea to launch took about 4 days including the custom recordings by a professional Voice Ambassador™ and the approval process.

In order to maximize the accessibility of the voice experience, Road To SampleCon was launched to both voice assistants and as a Telephone Voice application.

Welcome

What do you think?

Thank you




Outcome Insights

True Reply provides real-time insights into all aspects of an automated voice experience via voice assistants.

A little more than 10% of SampleCon Conference participants engaged with the Road To SampleCon voice experience. 58% of participants chose to complete the Road To SampleCon voice experience via telephone with 42% choosing to complete the voice experience via their Amazon Alexa voice assistant.

94%

Percentage of Market Researchers who felt that voice assistants are ready as a modality for conducting market research.


Overwhelmingly, 93% of participants felt that voice assistant saturation and availability was at a stage where the channel was an attractive and viable channel for consumer engagement and market research.

The Road To SampleCon voice experience helped us understand how Market Researchers were feeling about voice assistants at the time and, as an overall experience, how Market Researchers choose to engage with the voice experience.

Is the current level of consumer adoption of voice assistants at a level where it is now a credible modality for research?

Yes

94 %

No

6 %

On a scale of 1-5, How much opportunity do you see in voice assistants being able to capture consumer insights at the point of experience?

1 = not much opportunity, 5 = high opportunity

One

0 %

Two

14 %

Three

14 %

Four

20 %

Five

50 %

On a scale of 1-5, How likely are you to leverage voice technology in your market research in 2020?

1 = not likely at all, 5 = highly likely

One

20 %

Two

7 %

Three

36 %

Four

0 %

Five

36 %



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