Voice assistants, like Amazon Alexa and Google Assistant, offer Coaches the ability to amplify their teachings, and their success, at scale automatically and still make it personal.
Blink and you’ll miss it. The usage of voice assistants has reached the fine line between utility and ubiquity. With over 3.5 billion users worldwide, half the world population, speaking to their smart phones, smart speakers, appliances, personal electronics, and automobiles every month - the only question you should be asking yourself as it relates to your brand is “How do I get them to listen to us?”
Despite their fast-growing popularity, the realm of voice assistants and voice-enabled technology has gone largely untapped for many brands who struggle to create a presence for any of its 3.25 billion users. Starting with the content is key to successfully bringing a new voice experience to your customers and fans.
With the amount of artificial intelligence (AI) powered platforms, applications, and assistants available, it’s easy to confuse even some of the most common pieces of technology we interact with on a daily basis. Here's a value primer on Voice Assistants vs Chatbots.
In a matter of years, voice assistants have been adopted by users on a massive scale, occupying the homes and servicing the smartphones of millions around the globe. This kind of exposure is any advertisers’ dream, given its unique capacity for customer engagement. Read on for our top three benefits in utilizing virtual assistance to build your customer relationships and brand.
Companies like McDonald’s, Intel, and Disney have been using sonic branding to propel their businesses to success for many years, but with the explosion of access to voice-based, audio-first consumer devices, sonic branding is now a must-have consumer engagement strategy.
The objective of any voice experience should be to connect with as many consumers as possible and making it easier for consumers to connect with you. The ability to launch your voice experience in multiple languages can greatly increase the accessibility of your voice experience.
Marketing strategies exist nearly everywhere you look, and expanding sources of technology are certainly no exception. With the growing popularity of voice assistants in a variety of technological contexts, adapting marketing practices for their formats is a smart move for any brand.
Use the Voice Assistant Funnel to turn Voice Assistants like Amazon Alexa and Google Assistant into lead generating experiences your customers and prospects will love.