14
Jan 2021
5 Strategies For Leveraging Voice Assistants To Increase Brand Awareness, Increase Engagement, And Drive Deeper Consumer Relationships
With a world-stalling pandemic and many metropolitan areas on full lockdown, being able to connect with consumers at home in a real, deep, and meaningful way is vital if your brand is going to survive and even thrive during these turbulent times.
04
Jan 2021
Engagement Insights For Your Voice Applications
Being able to analyze your consumers voice engagements in real-time and use those insights to further your brand and marketing strategy is essential. For these reasons, we are excited to introduce Engagement Insights within True Reply.
16
Dec 2020
From Click to Hello: An examination of the voice application on-boarding experience for users on Amazon Alexa and Google Assistant
What's it like for users on-boarding into your voice application on Amazon Alexa and Google Assistant? What options do you have for improving your on-boarding experience?
08
Dec 2020
Are Voice Experiences Part of Your Content Marketing Strategy or Your Brand Strategy?
Marketers must embrace the fact that consumer engagement is moving towards a more voice-first (and audio-first) experience so they can be better positioned to leverage voice to grow consumer relationships, grow brands, and grow revenue.
25
Nov 2020
Designing and Launching Your Voice Application
Part 3 of the Marketers And Researchers Guide To Voice Assistants takes you through designing and launching your voice applications.
18
Nov 2020
Practical Use Cases and Example Voice Applications for Marketers and Researchers
Part 2 of the Marketers And Researchers Guide To Voice Assistants, dive in to practical use cases and examples to start your creative juices flowing.
11
Nov 2020
A Crash Course on Voice Assistants Today for Marketers & Researchers
Part one of the Marketers and Researchers Guide To Voice Assistants exploring the state of Voice Assistants past, present, and future.
30
Oct 2020
Connect your Alexa Skills and Google Actions on Amazon Alexa and Google Assistant to over 2,000 of your favorite apps via Zapier!
Imagine accepting reservations seamlessly via Amazon Alexa or driving leads to your HubSpot via Google Assistant from your lobby. Now you can do that and so much more!
28
Oct 2020
Keri Roberts interviews Jose Cotto for Top 25 Today Businesses in Voice
Interview Notes for the Top 25 businesses in Voice interview with Keri Roberts.
20
Oct 2020
Voice - the next big opportunity for Marketers and Market Research
For businesses and organizations, the world today means needing to adjust how we connect and build relationships with consumers. On the other side of this shift are new and emerging channels for reaching and engaging consumers. An incredible opportunity for connecting with consumers are voice assistants like Amazon Alexa and Google Assistant. Voice assistants like Alexa and Google Assistant have seen an incredible spike in usage, as high as 52% in the first half of 2020 alone. Consumers are using voice assistants for everything today - shopping, listening to their favorite books and music, controlling their homes and, in the mist of the pandemic, engage with their favorite businesses and brands.