20
Oct 2020
Voice - the next big opportunity for Marketers and Market Research
For businesses and organizations, the world today means needing to adjust how we connect and build relationships with consumers. On the other side of this shift are new and emerging channels for reaching and engaging consumers.An incredible opportunity for connecting with consumers are voice assistants like Amazon Alexa and Google Assistant. Voice assistants like Alexa and Google Assistant have seen an incredible spike in usage, as high as 52% in the first half of 2020 alone. Consumers are using voice assistants for everything today - shopping, listening to their favorite books and music, controlling their homes and, in the mist of the pandemic, engage with their favorite businesses and brands.
01
Oct 2020
What are those voice search stats, anyway?
Aaron Price asked True Reply co-founder and CEO, Jose Cotto a question around voice search during a live TechUnited AMA (ask-member-anything) on September 30th, 2020, and but the answer provided didn't truly sit right with Jose.
06
Aug 2020
Consumer behavior shift to voice assistants like Amazon Alexa and Google Assistant and the opportunity for marketers
Advances in voice technology and AI has led to voice assistants that are quickly becoming the most disruptive technology for consumers and consumer engagement. We are undoubtedly entering a new era where voice assistants will play a far more dominant role in the way people or consumers interact online, right from performing daily mundane tasks like online search to more complex tasks like online shopping.
03
Aug 2020
The world of digital marketers rejoices with the introduction of Amazon Quick Links (plus True Reply!) for Alexa Skills, Amazon Voice Apps
Amazon recently introduced Quick Links for Alexa Skills. Amazons Quick Links for Alexa Skills feels like a total game changer for digital marketeers. A single link that drops users directly into your voice app. Good bye instructional marketing hell, welcome back value promotion! Whoop whoop!
17
Mar 2020
5 Ways Voice Technology, Like Amazon Alexa, Is Changing The Shopping Experience
With everything changing and "new normals" being created for the foreseeable future, retailers need to be looking at new ways to build brand and drive commerce.
10
Sep 2019
Advancing Voice Data Access for the Enterprise with True Reply
Voice technology and automated voice-first engagement is at the forefront of consumer interactions. With True Reply Enterprise, companies, brands, and institutions can bring the power of voice to the whole team.
06
May 2019
The Etopia Poll comes to Amazon Alexa
We’re about to go into one of the most exciting U.S. presidential campaign seasons in the history of the United States and technology will play a pivotal role. As history has shown, how candidates will leverage emerging technologies like voice assistants and voice-based polling will make all the difference.
25
Apr 2019
True Reply accepted into prestigious Critical Path meeting for FDA
Today we’re thrilled to announce the acceptance of True Reply into the FDA Critical Path meeting. Through our continued partnership with the Hereditary Neuropathy Foundation (HNF) and validation from the FDA, True Reply will be able to continue its mission of bridging the patient knowledge gap through the True Reply voice data collection and analysis platform.
01
Feb 2019
You’re Speaking My Language
Research is complicated and expensive and gets more so when you need to reach a demographic that is not your native language. Translators and specialized survey administrators need to be hired for EACH language or target demographic you are looking to gain insights on.
29
Jan 2019
Reaching the next billion consumers with voice technology
Today we are thrilled to announce the partnership between Happi and True Reply to help companies reach the “next billion.”True Reply will provide Happi the infrastructure and platform for voice-based data collection across telephones and IoT devices in the Asian markets.