Part 2: Studies continue to show that, when we engage with brands via voice assistants, we feel a stronger, more personal connection with the brands. Today, you'll get an understanding of the kinds of voice experiences and voice applications consumers are engaging with, what they do great, and why they work so well.
Imagine accepting reservations seamlessly via Amazon Alexa or driving leads to your HubSpot via Google Assistant from your lobby. Now you can do that and so much more!
Interview Notes for the Top 25 businesses in Voice interview with Keri Roberts.
For businesses and organizations, the world today means needing to adjust how we connect and build relationships with consumers. On the other side of this shift are new and emerging channels for reaching and engaging consumers.An incredible opportunity for connecting with consumers are voice assistants like Amazon Alexa and Google Assistant. Voice assistants like Alexa and Google Assistant have seen an incredible spike in usage, as high as 52% in the first half of 2020 alone. Consumers are using voice assistants for everything today - shopping, listening to their favorite books and music, controlling their homes and, in the mist of the pandemic, engage with their favorite businesses and brands.
Advances in voice technology and AI has led to voice assistants that are quickly becoming the most disruptive technology for consumers and consumer engagement. We are undoubtedly entering a new era where voice assistants will play a far more dominant role in the way people or consumers interact online, right from performing daily mundane tasks like online search to more complex tasks like online shopping.
Amazon recently introduced Quick Links for Alexa Skills. Amazons Quick Links for Alexa Skills feels like a total game changer for digital marketeers. A single link that drops users directly into your voice app. Good bye instructional marketing hell, welcome back value promotion! Whoop whoop!
With everything changing and "new normals" being created for the foreseeable future, retailers need to be looking at new ways to build brand and drive commerce.
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