25
Nov 2020
Marketers & Researchers Guide To Voice Assistants
Part 3: Designing and launching your voice application. Getting started with voice experiences today introduces new brand building and relationship building opportunities to your engagement strategy.
18
Nov 2020
Marketers & Researchers Guide To Voice Assistants
Part 2: Studies continue to show that, when we engage with brands via voice assistants, we feel a stronger, more personal connection with the brands. Today, you'll get an understanding of the kinds of voice experiences and voice applications consumers are engaging with, what they do great, and why they work so well.
11
Nov 2020
Marketers & Researchers Guide To Voice Assistants
Part 1: Understanding voice assistants, what they offer, and which best align with your marketing and/or research goals is key to making that first investment into voice assistants a success.
30
Oct 2020
Connect your Alexa Skills and Google Actions on Amazon Alexa and Google Assistant to over 2,000 of your favorite apps via Zapier!
Imagine accepting reservations seamlessly via Amazon Alexa or driving leads to your HubSpot via Google Assistant from your lobby. Now you can do that and so much more!
28
Oct 2020
Keri Roberts interviews Jose Cotto for Top 25 Today Businesses in Voice
Interview Notes for the Top 25 businesses in Voice interview with Keri Roberts.
20
Oct 2020
Voice - the next big opportunity for Marketers and Market Research
For businesses and organizations, the world today means needing to adjust how we connect and build relationships with consumers. On the other side of this shift are new and emerging channels for reaching and engaging consumers.An incredible opportunity for connecting with consumers are voice assistants like Amazon Alexa and Google Assistant. Voice assistants like Alexa and Google Assistant have seen an incredible spike in usage, as high as 52% in the first half of 2020 alone. Consumers are using voice assistants for everything today - shopping, listening to their favorite books and music, controlling their homes and, in the mist of the pandemic, engage with their favorite businesses and brands.
01
Oct 2020
What are those voice search stats, anyway?
Aaron Price asked True Reply co-founder and CEO, Jose Cotto a question around voice search during a live TechUnited AMA (ask-member-anything) on September 30th, 2020, and but the answer provided didn't truly sit right with Jose.
06
Aug 2020
Consumer behavior shift to voice assistants like Amazon Alexa and Google Assistant and the opportunity for marketers
Advances in voice technology and AI has led to voice assistants that are quickly becoming the most disruptive technology for consumers and consumer engagement. We are undoubtedly entering a new era where voice assistants will play a far more dominant role in the way people or consumers interact online, right from performing daily mundane tasks like online search to more complex tasks like online shopping.
03
Aug 2020
The world of digital marketers rejoices with the introduction of Amazon Quick Links (plus True Reply!) for Alexa Skills, Amazon Voice Apps
Amazon recently introduced Quick Links for Alexa Skills. Amazons Quick Links for Alexa Skills feels like a total game changer for digital marketeers. A single link that drops users directly into your voice app. Good bye instructional marketing hell, welcome back value promotion! Whoop whoop!
17
Mar 2020
5 Ways Voice Technology, Like Amazon Alexa, Is Changing The Shopping Experience
With everything changing and "new normals" being created for the foreseeable future, retailers need to be looking at new ways to build brand and drive commerce.