Tips, Guides, and Updates on Voice Technology For Marketers


13

Sep 2021

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Is There a Future for Siri and Cortana in the Bigger Picture of Voice Assistants?

Whenever we talk about voice assistants, two usually come to mind, Amazon Alexa and Google Assistant. What about Siri and Cortana? Let’s have a look at both and find out where they are and what the future may hold for them.

08

Sep 2021

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The secret to growing an audience with voice assistants from Sarah Andrew Wilson, Chief Content Officer of Matchbox.io

“How do we acquire users for our voice experience?” Attracting users to a brand new voice application is one of the biggest challenges faced by the industry today. The problem is so big, that lack of knowledge and experience is keeping many brands back from leveraging voice assistants to engage with their consumers and fans.

18

Aug 2021

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Everything You Ever Wanted To Know About Amazon Alexa

Imagine two worlds, Earth-One and Earth-Two. Earth One is a world without Voice Assistants while Earth-Two has Voice Assistants in every device. It is obvious which would be more exciting to live in. Less than a decade ago we were Earth-One but now we are well on our way to being Earth-Two. We are going back to Alexa’s early days, show you where she is now, and tell you what is expected from her in the future.

11

Aug 2021

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How Google Assistant Gives Your Brand or Business Super Powers

Google Assistant needs no introduction. It is available on more than 1 billion devices such as vehicles, phones, watches, TVs, etc. and has over 500 million monthly users. The assistant is available in over 80 countries and can speak 44 languages, has the ability to control a number of devices, can do specific actions whenever you say a certain word or phrase, but most importantly people love the assistant.

05

Aug 2021

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Making Money with Voice Assistants: 6 Practical Business Models With Alexa and Google Home

Voice assistants can be found in our phones, cars, houses, wearables, and just about any device considered to be “smart.” With the future of voice assistants clear, entrepreneurs have been looking for and have found ways to make money using voice assistants. We are going to introduce you to six ways you can make money with voice assistants today.

26

Jul 2021

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4 Innovative Applications of Voice Assistants We’re Lucky to Be Seeing Today

As an intuitive technology that utilizes voice recognition, language processing algorithms, and voice synthesis to listen and respond to specific commands, voice assistants are a prime example of Artificial Intelligence (AI) with an unlimited number of modern applications. Not only are the number of personal voice assistants growing steadily within households and offices, but these pieces of technology are frequently being used experimentally to better the world around us.

26

Jul 2021

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Alexa Live 2021: Everything announced at the keynote

On Wednesday, July 21, 2021, Amazon announced a series of new API's, updates, and features that will help developers leverage Alexa-powered devices to help brands and businesses grow, boost consumer engagement, and, overall, make customers lives easier and more efficient.

22

Jul 2021

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All You Ever Wanted To Know About Google Assistant

If you use a device that runs on Android, you likely have used Google Assistant before - maybe not even realizing that’s what it was. According to Google, in 2020 their assistant was used by 500 million persons every month and is available on over 1 billion devices worldwide. But where did Google Assistant come from and where is it going? Let's find out.

16

Jul 2021

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How Voice Applications Could Make a World Cup Marketing Campaign Better

When the most popular sport on Earth holds its most popular event, the largest organizations in the world look for a piece of the action. Many brands had successful World Cup campaigns, but with a voice assistant such as Amazon Alexa or Google Assistant, there is no doubt they could have realized even greater success.

08

Jul 2021

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4 Brand Types and How Voice Assistants Can Improve Their Customer Experiences

Brands are often categorized by the markets they appeal to and the purposes they serve for their customers–whether regular consumers or other businesses that rely on certain goods or services. Let's have a look at the different types of brands and how voice assistants and voice technology, like Amazon Alexa and Google Assistant, can make an impact.

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