How the Real Estate Industry is Using Voice Technology

The real estate industry is using voice technology services to communicate faster and more efficiently. Communication is the core of the real estate industry because real estate agents must communicate with prospects, customers, brokers, mortgage companies, and lending institutions, along with all the personnel involved in the transaction process of buying and selling real estate. 

Voice technology advancements are making this communication easier and faster than ever before. Voice assistants provide real-time help to prospects, which build stronger relationships. Relevant data can be quickly collected, organized, then sent, all requiring no time from the real estate agent. Help in these two areas can optimize agents' time, boosting productivity and resulting in an increased ROI.

How Voice Technologies are Saving Real Estate Agents Time

Real estate agents must communicate with customers multiple times per day during the buying and selling process, often with lots of detailed information. In the past, the real estate agent had to manually gather this information, organize it, and then send it. A voice assistant can easily handle this time-consuming task in a much more seamless and faster way.

"Chatbots and voice assistants are extremely popular right now as they allow real estate professionals to provide around-the-clock support that doesn't require a human," said Vin Vomero, CEO of Foxy AI. "Foxy AI's ‘Remodel It' uses computer vision to help consumers get instant and customizable home renovation estimates by analyzing the photos on listing websites by ZIP code.

Some of the key tasks that voice technologies are helping real estate agents with include:

  • Gathering prospect and customer data
  • Providing prospects and customers with reports and data
  • Scheduling meetings
  • Send home showing and open house notifications
  • Providing listing prices and home information for related real estate
  • Organizing and automating the workflow and transaction process
  • Marketing local promotional and branding events

There are a lot of other potential uses for voice technologies to help real estate agents. In 2018, the Greater Capital Association of Realtors®, N.Y., launched its first Google Home and Alexa application to provide market statistics, news, course schedules, and other important information from the association. Some state associations that are using voice technologies or launching them include Nevada, Florida, and Illinois. The goal of these voice applications is to improve the call-to-action response rates of members by gaining more registrations for events and classes, plus delivering news.

Voice Technology is Customizing Communication for Realtors

Customized communication is one of the great things that voice technologies can do with the data they gather from prospects and customers. Times of day, amounts of communication, and preferred means of contact can all be gathered to customize client communication. This results in stronger client relations because it shows the client they are the agent’s top priority. This ability to customize communication is a game-changer because, “Eighty percent of a Realtor’s business is repeated or referral,” said National Association of Realtors President Elizabeth Mendenhall, also CEO of RE/MAX Boone Realty in Columbia, Missouri.

When real estate agents communicate quickly with their customers, providing a personal, efficient service, they are set apart from the competition. “With the advancement of voice technology, we are strategically looking to be a part of the conversation instead of needing to react in the future,” says Kevin Juliano, digital director of The Pennsylvania Association of Realtors®. Kevin continues, “Through a voice application launching this summer, PAR will deliver daily posts from its popular JustListed blog, highlights of member benefit programs, legal hotline information, and news about what the association is working on in the legislative arena.”

Real Estate Communication Is Being Optimized With Voice Technology

Voice technology is being used as a relationship-building tool by providing personalized communication with clients. By doing this, real estate agents can build a loyal customer base that will reward them with referrals and future sales. Adding a voice assistant to your website or your very own Alexa skill or Google assistant is the quickest and easiest way to leverage voice technology for relationship building. Voice assistants start conversations with potential clients, engaging with them, and providing you with valuable home buying and selling leads. True Reply’s voice assistant Emma is a quick, simple addition to your website that saves you valuable time while building strong relationships with prospects and clients.

Now you see how the real estate industry is using voice technology for efficient communication. Isn’t it time you began making voice technology work for you? True Reply specializes in proven voice technology solutions. Click to contact True Reply and discover how easy it is to leverage voice technologies and optimize your time, which results in increased ROI. Don’t be left behind because now you see how the real estate industry is using voice technology to change their future.