By 2026, it's estimated that 25% of people will spend at least one hour in a metaverse for work. While metaverse applications are still in their early stages, the future is coming.
Ultimately, companies that work towards where technology will be will have a distinct advantage. After all, a company willing to trailblaze into a new field is more likely to reap the rewards. Early adoption can be very lucrative.
One way to leverage the power of the Metaverse is through research applications. With powerful voice technology, the Metaverse can be a basis for gathering important and actionable information. This will help companies collect data they can use on both physical and digital mediums.
But before we can understand how to use it, we must understand what it is.
What is the Metaverse?
Facebook's Metaverse is a shared social digital space to play, work, and connect with others. For work purposes, Meta (Facebook's parent company) describes it as a way to create your ideal work environment. After all, you can control how the space feels.
Another way the Metaverse is unique is how it is built, which is often done using Web 3.0 technology. This is the same technology behind Cryptocurrency, known for being decentralized. This means that no one entity will own the entirety of the Metaverse.
But how does this current form of the Metaverse and its potential evolution lead to better research? 
How the Metaverse connects to research potential
Research tells us that the Metaverse has a high chance of impacting four different sectors:
- Marketing
- Education
- Tourism
- Healthcare
Regardless of the sector you use, Metaverse technologies have the potential to optimize your business. When we consider these four different sectors and apply them to research, here are some ways we can connect the two:
- Metaverse research can provide in-depth information on marketing by telling you what will be most effective inside and outside the Metaverse. For example, you could have a digital showroom for a physical product and ask customers about their experience after. Gucci has already done this by leveraging an app called "Genies," where they can look at Gucci products without going to a storefront.
- Educational sectors can benefit by understanding how the Metaverse might improve current practices. For example, visual learners could see considerable benefits to understanding due to a more in-depth visual experience. K-12 educators are working on an eduverse to use this technology.
- Tourism is already heavily invested in the Metaverse, with virtual tourism being a fairly popular subject. This connects with marketing, providing tourism businesses with a better understanding of what customers are looking for with actionable data.
- The Metaverse can enhance virtual doctor visits by making these visits appear more natural through a digital space. Healthcare businesses can use this data from customer reviews to improve physical and digital experiences. The University of Connecticut Health in Farmington has gone as far as testing a Metaverse operating table.
These aren't the only use cases used in the Metaverse. Other industries might benefit from investing in the Metaverse. But to fully leverage the power of research and understanding, you need to make the experience effortless. This brings us to voice applications on research in the Metaverse.
How voice can power your research in the Metaverse
Most Metaverse experiences don't have you sitting down at a keyboard. Therefore, a robust voice-based technology is necessary to help visitors through. Metaverse experiences need to be multisensory to be effective. This means both your visual and auditory experience needs to be there.
In simple terms, voice technology is something you can apply to a Metaverse voice-based chatbot. Having an avatar that represents your company and answers questions can help. The ‘voicebot’ can answer common questions as well as log unique questions and provide guidance, giving you an idea of the questions customers often ask.
You can also use this to deliver better voice-based surveys. Through the Metaverse, this results in the hands-free gathering of data.
The Metaverse has the potential to make the gathering of data much more natural. Because of this, you can focus on getting more accurate data delivered naturally. To find out how you can make this happen, contact our team at True Reply to see how you can leverage the Metaverse for voice research.