Tips, Guides, and Updates on Voice Technology For Marketers, Researchers, and Brands
20
May 2021
Building Consumer Relationships That Last With Voice Assistants
Blink and you’ll miss it. The usage of voice assistants has reached the fine line between utility and ubiquity. With over 3.5 billion users worldwide, half the world population, speaking to their smart phones, smart speakers, appliances, personal electronics, and automobiles every month - the only question you should be asking yourself as it relates to your brand is “How do I get them to listen to us?”
18
May 2021
The 5 Most Valuable Things to Know About Voice Assistants Before Generating Branded Content
Despite their fast-growing popularity, the realm of voice assistants and voice-enabled technology has gone largely untapped for many brands who struggle to create a presence for any of its 3.25 billion users. Starting with the content is key to successfully bringing a new voice experience to your customers and fans.
11
May 2021
Voice Assistants vs Chatbots - A Marketers Quick Guide
With the amount of artificial intelligence (AI) powered platforms, applications, and assistants available, it’s easy to confuse even some of the most common pieces of technology we interact with on a daily basis. Here's a value primer on Voice Assistants vs Chatbots.
26
Apr 2021
3 Benefits in Using Virtual Assistants to Build Customer Relationships
In a matter of years, voice assistants have been adopted by users on a massive scale, occupying the homes and servicing the smartphones of millions around the globe. This kind of exposure is any advertisers’ dream, given its unique capacity for customer engagement. Read on for our top three benefits in utilizing virtual assistance to build your customer relationships and brand.
23
Apr 2021
A Simple Guide to Sonic Branding
Companies like McDonald’s, Intel, and Disney have been using sonic branding to propel their businesses to success for many years, but with the explosion of access to voice-based, audio-first consumer devices, sonic branding is now a must-have consumer engagement strategy.
31
Mar 2021
How to launch multi-lingual voice experiences to Amazon Alexa & Google Assistant
The objective of any voice experience should be to connect with as many consumers as possible and making it easier for consumers to connect with you. The ability to launch your voice experience in multiple languages can greatly increase the accessibility of your voice experience.
15
Mar 2021
5 Essential Tips to Leveraging Voice Assistants to Improve Consumer Relationships and Build Your Brand
Marketing strategies exist nearly everywhere you look, and expanding sources of technology are certainly no exception. With the growing popularity of voice assistants in a variety of technological contexts, adapting marketing practices for their formats is a smart move for any brand.
11
Feb 2021
How to create your Amazon Alexa Skill
Today, we’d like to take you through the basics of creating an Amazon Alexa Skill with True Reply and launching your Alexa Skill in minutes.
29
Jan 2021
The Voice Assistant Funnel for Turning Fans into Leads
Use the Voice Assistant Funnel to turn Voice Assistants like Amazon Alexa and Google Assistant into lead generating experiences your customers and prospects will love.
22
Jan 2021
Managing your client voice projects with True Reply and Segments
Providing Agencies with the ability to easily launch, manage, and analyze voice experiences and voice applications as Alexa Skills on Amazon Alexa and Actions on Google Assistant are core to True Reply for Agencies. We're excited to share new updates to True Reply that help make the process of managing client projects easier.