What is an Amazon Alexa Skill?

What is an Amazon Alexa Skill?

Voice Delivery and Lead Generation via Voice Applications on Amazon Alexa and Google Assistant powered by True Reply

Alexa is Amazon's cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Amazon Alexa, you can publish voice experiences as an Amazon Alexa Skill, or Amazon Alexa app, that offers consumers a more intuitive way to interact with brands, services, and their technology appliances.

Today, Amazon Alexa is not just a smart speaker thing. Amazon Alexa is found in every major consumer appliance including televisions, headphones, microwaves, refrigerators and beyond including automobiles. Amazon Alexa is found in over 70% of U.S. homes.

With an Amazon Alexa Skill, or Amazon Alexa app, brands and businesses can deliver all sorts of voice-first, audio-first experiences:

  • Collect Consumer Feedback
  • Interactive Learning Experiences
  • Product or Service Guides
  • Research Studies
  • Voice Games
  • Appointment Setting & Check-in's
  • and more!

While the design, development, infrastructure, and maintenance of an Amazon Alexa Skill may seem daunting, it doesn't have to be. True Rely allows you to launch and manage Amazon Alexa Skills in a fifth the time and at a tenth the cost.

Amazon Alexa, and other voice assistants, present a blue ocean opportunity for innovative marketers and strategists and True Reply handles all technical aspects of your voice experience so you can focus on the creative process.

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