What is Amazon Alexa?

What is Amazon Alexa?

Alexa is Amazon's cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can deliver natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day.smart-speaker-install-base-2020

Today, Amazon Alexa is not just a smart speaker thing. Amazon Alexa is found in every major consumer appliance including televisions, headphones, microwaves, refrigerators and beyond including automobiles. Amazon Alexa is found in over 70% of U.S. homes.

With Amazon Alexa, brands and businesses can deliver all sorts of voice-first, audio-first experiences:

  • Consumer feedback
  • Interactive learning experiences
  • Guides
  • Research studies
  • Voice Games
  • Check-in's
  • and more!

Voice experiences or voice applications are created and published to Amazon Alexa as Amazon Alexa Skills. While the design, development, infrastructure, and maintenance of Amazon Alexa Skills may seem daunting, it doesn't have to be.

Amazon Alexa, and other voice assistants, present a blue ocean opportunity for innovative marketers and strategists and True Reply handles all technical aspects of your voice experience so you can focus on the creative process.

True Reply is your no code, no software programming solution to create voice experiences that empower your customers and develop deeper brand relationships at scale. Launch your voice application in minutes, manage in real-time, and gather insights via a robust dashboard.


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