What is Google Assistant?

What is Google Assistant?

Google Assistant is Google’s voice assistant and virtual helper that allows you to get stuff done easier and faster. Google Assistant is found natively in over 500 million devices worldwide.

Today, Google Assistant is not just a smart speaker thing. Google Assistant can be found in various consumer appliances, automobiles, and smart phones.

With Google Assistant, brands and businesses can deliver all sorts of voice-first, audio-first experiences:

  • Consumer feedback
  • Interactive learning experiences
  • Guides
  • Research studies
  • Voice Games
  • Check-in's
  • and more!

Voice experiences or voice applications are created and published to Google Assistant as Actions on Google. While the design, development, infrastructure, and maintenance of Actions on Google may seem daunting, it doesn't have to be.

Google Assistant, and other voice assistants, present a blue ocean opportunity for innovative marketers and strategists and True Reply handles all technical aspects of your voice experience so you can focus on the creative process.

True Reply is your no code, no software programming solution to create voice experiences that empower your customers and develop deeper brand relationships at scale. Launch your voice application in minutes, manage in real-time, and gather insights via a robust dashboard.


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