Voice - the next big opportunity for Marketers and Market Research

We are in the middle of a fundamental shift in personal and business behavior. The pandemic has made us much more mindful about where we go, who we see, and how we interact with our environment.

We’re scheduling more phone calls than face to face meetings and more video calls than phone calls. We are embracing technology greater than we ever have.

For businesses and organizations, this means needing to adjust how we connect and build relationships with consumers. On the other side of this shift are new and emerging channels for reaching and engaging consumers.

An incredible opportunity for connecting with consumers are voice assistants like Amazon Alexa and Google Assistant. Voice assistants like Alexa and Google Assistant have seen an incredible spike in usage, as high as 52% in the first half of 2020 alone. Consumers are using voice assistants for everything today - shopping, listening to their favorite books and music, controlling their homes and, in the mist of the pandemic, engage with their favorite businesses and brands.

Recent studies have shown that as consumers engage with businesses via voice assistants, they actually feel an increased personal relationship with those businesses.

Voice assistants offer deep and meaningful relationship building - automated and at scale.

For organizations and businesses of any size, there is no better time than now to introduce Amazon Alexa and Google Assistant as an additional way for consumers to engage with you.

  • Empower the community
  • Differentiate your business
  • Build tremendous value for consumers

Voice assistants allow you to engage consumers at the highest convenience level possible.

  • Imagine your customers sharing with you how they feel about that Blue Apron recipe while they are actually putting it together?
  • Have you ever tried to use your phone with shaky hands after a sprint?
    • Imagine if she could share how those new sneakers feel while she’s using them just by talking
  • How is distance learning going with the kids?
    • Imagine giving students access to their entire school schedule available to them just by asking - no digging through emails, fumbling through web portals, or trying to navigate endless menus in a mobile app

These are some basic use cases of the kinds of opportunities available to your organization via voice assistants like Amazon Alexa and Google Assistant.

Now, you could choose to develop these kinds of voice experiences in house or outsource them to an agency.

Approaching a new voice experience the traditional way means you’re dealing with the extensive process of

  • Hiring and managing an engineering team
  • Managing project deadlines
  • Balancing unpredictable and often growing budgets

And that’s just the voice app. What about an interface to manage and control it? You can outsource that too but that only means more management, engineering, and budgeting headaches for you and your team. And what about the on-going maintenance of hosting and securing your voice app and your participants data to insure regulatory compliance. These are all things that must be planned for when getting ready to leverage Alexa and Google Assistant to connect with consumers.

There is a more attractive option.

True Reply gets you there faster, cheaper, and better with a no-code solution that brings your ideas to life on Amazon Alexa and Google Assistant in days - not weeks or months.

No code means no engineering. No hiring and managing in-house or contracted engineers. No project management headaches. No missed deadlines. No bloated budgets.

True Reply has powered over 200 voice apps to date and we have taken all the building blocks needed for a successful voice experience and used intelligent AI, an intuitive UI, and an advanced feature set to deliver a robust web-based platform for powering all your voice experiences.

And creating your voice experience with True Reply is fast! Launch and test your voice experience in minutes then go live with approval from Amazon and Google - on average - within a couple of days.

True Reply is not just about getting your voice experience live and accessible to users in over 110 countries and in 120 languages.

With True Reply, you get real-time experience management - manage your branding, messaging, questions, user flow - all in real-time with instant results.

You also get real-time insights and data access with True Reply. All the engagement data related to your new voice experience is easily accessible via your True Reply dashboard or you can export to your favorite tools.

Finally, and this is the best part, with True Reply you save up to 90% on your engineering and technical project management costs.

Get your voice experiences to your customers, patients, audience, and fans in the most efficient way possible with True Reply.


Ready To Get Started?

Start building deeper and more meaningful engagements via Amazon Alexa, Google Assistant, telephone, and more today!